Food products 202
Clear heeled food industry company started its activity with the trade name of 202 in 1979 in the field of production of meat products and from the very beginning, with firm confidence in the principle of quality along with innovation, entered the field of production and relied on efficient management and experienced personnel. Using the most modern production systems, it has succeeded in receiving national standards and international certificates ISO 9001: 2008, 22000: 2005, 14001: 2004, 10002: 2004, OHSAS 180001: 2007, HACCP.
The company with the launch of its new factory in 1393 with an area of about 30,000 square meters in the Chahar Bagh area of Karaj with the aim of providing quality and more innovation in the production of various protein products is now one of the largest companies in meat products. It has started new and produces all kinds of products such as burgers, ready-made pizzas, pizza cheese, sausages and sausages, and all kinds of ready-made foods and all kinds of grilled processed meats, etc.
- The most important issue of 202 was the lack of awareness of the audience about the variety of products, but there were other issues that could not be recounted due to information security.
- But to solve this problem, first qualitative research was needed to explain the complete information to the audience.
- After holding several focus groups and analyzing information, new strategies were written based on the designed brand identity, as well as a plan for marketing and brand communication campaigns.
- Due to the structure of the logo and the information obtained from the results of qualitative research, it was necessary to slightly modify the logo forms.
The images below are only part of the 202 brand's visual identity guideline
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