IKCO
It is an Iranian automobile company headquartered in Tehran and founded by the Khayami brothers in August 1972. This company was called Iran Nacionaland its first series of products was a bus.
In 1345, with a contract with the British company Roots, Iran National planned the production of Peykan, and on May 15, 1967, its special factory was opened and its mass production became key. From 1346 to 1357, Peykan was built in work, luxury, youth, station and van models. All kinds of buses, minibuses and ambulances were produced in this company during these years. In 1973, the company set a goal to become self-sufficient and sell all Iranian products. In this regard, several factories and supply companies were established throughout Iran. The company had a serious intention to produce an alternative to Peykan in 1977, but with the outbreak of the 1978 revolution and the Iran-Iraq war, the project was canceled, and the company finally agreed with Peugeot France and foreign partners to produce new cars in Iran.
In the 1360s, due to the economic crises in Iran, the company came close to complete closure, which with the announcement of Peugeot readiness to cooperate, Iran Khodro underwent a major change. Peugeot became Iran Khodro’s partner in Iran and sold the company’s products in a very high number in Iran. Peugeot 405, 206, 207 and Pars were able to capture a large part of the Iranian market, which was a significant profit for the French company. Iran Khodro also cooperated with Renault, another French car company, and successfully sold L90, one of the company’s low-cost products, in the Iranian market. Many Iranian experts believe that with the lack of proper management, Iran Khodro has turned from a self-sufficient company into a sales tool for foreign companies. However, the company has produced two completely exclusive cars, Samand(2002) and Dena (2015). Samand, produced in 2002, was named the first national car of Iran.
- The main problem was the existence of incorrect mental image of the audience of Iran Khodro, which after conducting research and measuring the mental image of Iran Khodro, new strategies were written to customers.
- The main problems for Iran Khodro's audience were: Lack of strong communication with Iran Khodro, incorrect communication of sales agencies and after-sales services, lack of accurate information about the daily sales of cars and how to register, and lack of strong communication in social networks.
- By changing the way of car registration and activating the communication sector in the field of digital marketing, almost some of the problems were reduced, but such communication still needs to be extended and continued.
Below you can see only a part of the visual identity changes of Iran Khodro brand.
Latest projects
Some portfolio
