Mako
Mako Free Trade-Industrial Zone is one of the weekly free zones of Iran, which was approved on August 15, 2010 in line with the economic goals of this country.
This region is limited to the Republic of Turkey from the north, to the Autonomous Republic of Nakhchivan from the east with the Aras Blue Border, which has made the region as a communication transit route for goods from Central Asia and Europe as the most important indicator of world trade. The Mako Free Zone shares the transcaucasian ceramic culture (2900-3250 BC) and the material and cultural heritage of the Urartu Empire not only with the Republics of Azerbaijan and Turkey but also with Armenia and Georgia, so the Mako Free Trade-Industrial Zone in addition It is bordered by Turkey and Nakhchivan, adjacent to Armenia and the Caucasus region, and is the bottleneck of the North-South overland corridor (rival of the Suez Canal on land) and the junction of Asia and Europe. And considering the importance of the Caucasus’s strategic transportation for Iran, major trade and political exchanges between Iran and Russia and Europe are in this axis.
The interesting thing about place branding or destination branding is that it has its own model and the brand strategy is explained according to the specified model.
Free zones in the world are a specific part or features and facilities of transportation and other commercial facilities, but in the case of a number of free zones in Iran, including the Mako Free Zone, this is quite the opposite, ie several cities together create a free zone. Have formed.
In the case of this region, the cities of Mako, Poldasht and Shut were placed under the supervision of the Mako Free Zone Organization according to a parliamentary resolution with a specific scope.
This project, like other projects, was composed of different sections, but with the difference that it was the first free zone that decided to carry out a branding program in 1996, and in terms of research, a qualitative and quantitative section was needed. Also, the strategy of the region was designed according to the destination branding model and then the elements of visual identity were redesigned.
Finally, the Mako brand campaign was designed.
You can see only a part of the changes below.
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About Ravin Khosravi
Brand consultant and strategist
Instructor of brand management courses
Advertising Management, Influencer Marketing
DBA (Doctorate Business Administration) | Iran
MBA (Master Business Administration) | Istanbul
Brand Management | Alliance, Canada
Advertising Management |Oxford Academy